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A practical guide to Generative Engine Optimisation (GEO) for service businesses. Learn how to get your agency, consultancy or professional services firm cited and recommended by ChatGPT, Google AI Overviews, Gemini and Perplexity. Your next client just asked ChatGPT to recommend "a reliable [your service] provider in the UK." Did it name you? For a growing share of business buyers, that question now decides who gets shortlisted — before they ever open Google, before they com

A practical Shopify conversion rate optimisation (CRO) guide for ecommerce and DTC brands. Learn what a good conversion rate looks like in 2026 and how to turn existing traffic into revenue. Revenue-First Guide for DTC Brands: A practical Shopify conversion rate optimization (CRO) guide for ecommerce. Most ecommerce founders think they have a traffic problem. They don't. They have a conversion problem. If you're spending money on Meta Ads and Google Ads to bring shoppers to y